Types of Marketing frauds we can prevent

If you have ever worked on marketing, you probably bought Bot traffic or suffered from click fraud.

According to statistics, between 15%-20% of marketing spend is wasted on various frauds. Our system can help to minimize the following frauds.

Click fraud

One of the most common frauds any marketer faces is click fraud. In click fraud, the ads are been clicks by humans or bots many times to receive money for each click.
Our system will notice when click fraud occurs and will instantly send you a notification.

Cookie stuffing

Marketers who are using cookies for tracking might be exposed to “cookie stuffing”. In this method, one landing page will send different cookies belonging to different advertisers. The idea is to get commissions from different advertisers regardless of whether or not the advertiser’s ads were actually promoted.

Lead fraud

If you are working with CPL model (cost per lead), you might have experienced lead fraud. In this method, the fraud takes place when a computer or a human submits fake details on registration forms to receive commissions.

In all of the above cases, our system monitors the traffic, and based on different parameters it will detect and notify you, in case of a suspicious traffic source.